September Social Media Round Up

As September arrived so did our UofG students and it was good to have them back! Read on for the social media highlights of the month.

September Highlights

Freshers’ Week

Freshers’ Week was a big focal point of September. With a host of events on campus from the Freshers’ Fair to campus tours; Sports Tasters to Ceilidhs, there was loads of content to cover on social media. In the run up we scheduled tweets to promote event and welcome our new students and every day of Freshers’ we were out on campus covering as much as we could across all our channels in real time. Different students took over the UofG snapchat channel throughout Freshers’ Week. With four different student bodies (and some friendly rivalry!) on our campus we made sure each union got a chance to takeover to promote their events. Although setting up lots of students on our account was a logistical nightmare at times, the takeovers provided some great student focused content and  real student views of Freshers’. Through diverse live coverage, lots of scheduled tweets and student takeover we made sure Freshers’ Week 2016 was well represented across social media.

#UofGJourney

Another exciting project this month was #UofGJourney – new student Ruby documented her journey from California to Glasgow on UofG snapchat. Up to 2,000 people watched Ruby’s snaps which showed her packing for Uni, saying goodbye to family and friends, travelling to Scotland and arriving in her new city. There was a lot of work involved in supporting an international student takeover and promoting it on our other channels but it was worth it for the great content and we noticed an increase in our snapchat followers and views.

Open Day

More than 8,000 people visited UofG for our September Open Day. To compliment live coverage of the day we ran a Twitter competition to win a UofG hoody. We asked visitors to tweet us their Open Day photos using #HelloUofG, unfortunately we didn’t have many entries and gave away just two hoodies. It shows you can’t force engagement! On the flipside, we had lots of unexpected engagement on snapchat. Amy, a student helper, took over the channel for the day and posted a fun and informative story. Prospective students snapped her with questions and photos which she responded to instantly. We have plans to run our next Open Day competition on snapchat because in our experience that is the channel students are really engaging with.

Top posts this month

Twitter (based on impressions)

1) Scott Mills DJ set at the Glasgow University Union- 90.5K impressions


2) TV show Outlander films at UofG – 49.5K impressions


3) Tour of the Freshers’ Fair – 39.4K impressions

Facebook (based on engagement)

1) The Cochno Stone is unearthed by UofG researchers – 2.3K reactions, comments & shares + 86K video views

 

2) TV Show Outlander films at UofG -3.5K  reactions, comments & shares

3) UofG Rector Edward Snowden Freshers’ Address Live Stream – 1.6K reactions, comments & shares + 38K views

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